KUALA LUMPUR: When the Covid-19 pandemic hits the country, the founder of D’Kochet, a local brand selling frozen traditional Malay delicacies, felt that it was time to expand her business on the online shopping platform, Shopee.
Khairina Sulaiman, 52, said the effort has paid off when the company recorded monthly sales of almost RM20,000 during the enhanced movement control order period, a four-fold increase compared to the sales on normal days.
The former teacher also did not expect that they were able to sell more than 1,000 packs of frozen curry puffs on Shopee, which was priced at RM6.50 for a pack of 10.
“The staff got so busy and work tirelessly to fulfil all orders from our customers and I was surprised to see the demands for Malay traditional cakes on Shopee because I have yet to try any form of advertising on the platform.
“I have tried other platforms before but the registration process was quite complicated and the system became unresponsive several times, whereas I only took 15 minutes to launch the D’Kochet Shopee store,” she said in a statement today.
Besides curry puffs, Khairina’s factory in Section 32, Shah Alam also supplies other Malay delicacies such as cucur badak, pulut panggang and kuih koci to wholesalers and cafes around Selangor, Negeri Sembilan, Johor and Perak through the drop shipping method.
Meanwhile, Shopee Malaysia senior manager (business development) Zed Li said Shopee was pleased with the success of local brands on the platform and D’Kochet was among the evidence of the users’ new demand for fresh and frozen food.
“This shows how important it is for traders to follow new trends, tracking customers’ demands and act swiftly to meet the demands.
“We hope that these success stories could encourage more local businesses especially small and medium enterprises to initiate their success with Shopee,” he said, adding that the 8.8 Brands Festival was ongoing until Aug 8.
From July 20 until Aug 8, Shopee users have the chance to purchase 100 per cent authentic products from as low as RM8, enjoy free deliveries with minimum spending of RM8 and up to 88 per cent discount daily.
Meanwhile, during the PayDay Sale on July 25, buyers could win free delivery vouchers and 500 Shopee Coins through Payday Mission Hours, and get free deliveries with no minimum expenses at selected stores, Limited Time Deals and more. For further information, visit https://shopee.com.my/m/8-8. – Bernama