STB getting Germans to shift attention to Sarawak
KUCHING: Sarawak Tourism Board (STB) will be participating in the FVW Third Virtual Counter Days Show 2021 along with its industry partners to ensure the Sarawak brand remains visible and encourage travel agents to shift their focus to Sarawak as a preferred tourism destination. Running from today (Aug 31) to Sept 2, the business-to-business (B2B) […]
Sarawak joins GDS-Index
KUCHING: Sarawak has joined the Global Destination Sustainability Index (GDS-Index) for business events and tourism through the launch of the GDS-Index Partnership Programme – Sarawak Region (GDSI-Sarawak Partner). Business Events Sarawak (BESarawak) chief executive officer Amelia Roziman explained that GDS-Index was a benchmarking system that ranked how sustainable destinations are for tourism and business events. […]
STB’s virtual event pays off
Thirty sellers and 200 buyers get connected KUCHING: The Sarawak Tourism Board (STB) kicked off its first virtual B2B event with the launch of its inaugural Sarawak Tourism Virtual Product Update (B2B) today. The virtual update aims to connect 30 sellers mainly from Sarawak’s travel and tour services sector with over 200 buyers from Malaya […]
Borneo Jazz Festival, RWMF garner large following online
KUCHING: The Borneo Jazz Festival (BJF) has set a record, with viewers from over 33 countries tuning in to its 16th edition from June 25 to 27. Sarawak Tourism Board (STB) said on Monday (June 28) that more than 116,000 viewers connecting to the BJF website and social media platforms as well as TVS and […]
Borneo Jazz Festival goes virtual
KUCHING: The countdown has started for the Borneo Jazz Festival (BJF) Virtual Journey to be held between 6pm and 7.30pm from June 25 to 27. Registration is free and it will be viewable on www.jazzborneo.com, TVS, and Shopee Live. BJF will be a combination of flashbacks to past musical acts that performed at BJF as […]
MoU on responsible tourism inked
KUCHING: Sarawak Tourism Board (STB) has inked a Memorandum of Understanding (MoU) with Sarawak Centre of Performance Excellence (SCOPE) which will see both organisations collaborating on conferences, workshops and research on the latest trends of responsible tourism. STB chief executive officer (CEO) Sharzede Salleh Askor said one of the focuses was to engage with stakeholders […]
Over 3,000 households educated on sustainable tourism
KUCHING: As part of its efforts to create a sustainable tourism industry, over the last two years, Sarawak Tourism Board (STB) has engaged with 3,177 households from 23 homestays across Sarawak on sustainable waste management and soap-making. Tourism, Arts and Culture Minister Datuk Abdul Karim Rahman Hamzah said from these workshops, local communities running these […]
Tourism programme for Grab drivers reaches target
KUCHING: Sarawak has many hidden attractions to offer, not only to locals but tourists alike, says Tourism, Arts and Culture Minister Datuk Abdul Karim Rahman Hamzah. He said as such, he believed through the ‘Sarawak Ambassadors Programme on e-learning for e-hailing drivers’ initiated by Sarawak Tourism Board (STB) in collaboration with Grab Malaysia (Grab), e-hailing […]
Help promote Sarawak, locals urged
KUCHING: Sarawakians have been urged to become ambassadors in promoting and boosting state tourism. Sarawak Tourism, Arts and Culture Minister Datuk Abdul Karim Rahman Hamzah said the Covid-19 pandemic had given Sarawakians the opportunity to explore their own backyards. Having said this, Abdul Karim noted that the Sia Sitok Sarawak 1.0 campaign in 2020 had […]
Sarawak joins ITB Berlin Now
KUCHING: Sarawak Tourism Board (STB) hopes to attract the European markets and maintain Sarawak’s visibility worldwide by participating virtually in ITB Berlin Now 2021. STB chief executive officer Sharzede Salleh Askor said the state’s participation was an effort to make it a naturally preferred tourism destination during the current Covid-19 pandemic. “It is a […]
