MIRI: Wonda Coffee, a leading Malaysian ready-to-drink coffee brand, has achieved a new Guinness World Record for the “World’s Longest Magazine,” measuring an impressive 715.2 cm.
This record forms part of their innovative ‘Kopi Tarik’ campaign, a collaboration with Marketing Magazine Malaysia.
The special September issue of the magazine, styled in a unique accordion format, adds to Wonda Coffee’s roster of world records, including ‘The Largest Online Video Chain of People Performing Football Juggle,’ set in March 2023.
Amy Gan, Vice President of Marketing at Etika, reflected on Wonda Coffee’s decade of innovation.
“From introducing ‘kopi tarik’ in a can to setting Guinness World Records, our journey has been about creating a lasting legacy in the coffee industry,” Gan said. She also acknowledged the crucial role of partners like Marketing Magazine in achieving these milestones.
Professor Harmandar Singh, Editor in Chief and Founder of Marketing Magazine, commended Wonda Coffee’s innovative approach. “Their creative brilliance transforms ideas into groundbreaking experiences,” Singh said.
The record was officially recognised by Guinness World Records Adjudicator Sonia Ushirogochi at Tiffin-at-theYard Kuala Lumpur, coinciding with the launch of Wonda Coffee’s new product design.
As Wonda Coffee celebrates this achievement, it remains focused on impacting the global coffee scene through continuous innovation and collaboration.
