KUCHING: Carlsberg Malaysia has launched another progressive new variant, the brand’s second product innovation this year by offering Sarawakians the alcohol-free Somersby Apple 0.0.
Held at ZOZO Beans & Booze, guests and members of the press were treated to a fun upbeat party that depicted the creative nature of the new non-alcoholic Somersby Apple 0.0 Thursday (July 14).
Laced with great vibes and cheerful chatter, like any good chill-out session would be, Somersby Apple 0.0 made an impressive debut into the Sarawak market.
Somewhat akin to a cider mixed with a spritzer, Somersby Apple 0.0 is brewed with premium non-alcoholic fermented apple juice, without any form of alcohol-based liquid added into it, it gives more spunk and zest with its pleasant sparkling and charming sweetness for a refreshingly different thirst quench.
Classified under the soft drink category and known for its enjoyable and cheerful traits, Somersby 0.0 maintains the brand’s true essence, which is a sparking juice drink that comes with the finest ingredients and limitless enjoyment, perfect for anyone looking to enjoy the moment, anytime, anywhere, and any way they like for a ‘Refreshing More’ experience.
Corporate Affairs and Sustainability director of Carlsberg Malaysia Pearl Lai said that alcohol-free beverages are growing in popularity globally as consumers have greater interest on wellness and alcohol-free choices.
“Building on the growth momentum of our stellar Somersby Apple brand, we believe this is the perfect time to introduce an alcohol-free sparkling fruit drink variant.
“We are also extremely glad to be back again to introduce a new product here in Sarawak, just two months after we presented our limited-edition Harvest Festival cans,” Lai said.
said choosing Somersby as the brand for their first foray into the non-alcoholic beverage category adds icing on the cake to their portfolio brands.
“Our emphasis on innovation and quality goes beyond just producing great beer as the Somersby 0.0 alcohol-free beverage gives us the opportunity to deliver new revenue by venturing into an untapped market.
“It also enables us to be a committed brewer in advocating responsible consumption,” Lai added.
Somersby Apple 0.0 is now available in the fruitful form of 320ml cans, four-pack cans and a carton, in stores nationwide.
Promising a fun, new adventure, the Somersby Apple 0.0 is best served over ice and is an easy-to-drink non-alcoholic beverage that can be savoured anytime, anywhere.
For the latest Somersby promotions and activities, follow SomersbyMY on Facebook www.facebook.com/SomersbyMy and Instagram www.instagram.com/somersbymy. Learn about Somersby 0.0 at www.somersby00malaysia.com.
