KUCHING: Ambank launched its festive short film under its broader CNY promotional campaign, highlighting the concept of ‘Embracing Happiness’ for its valued customers in conjunction with the upcoming Chinese New Year 2023 celebration.
The bank said the three-minute film ‘Treasure Our Love’ is a heart-warming story of a little girl who takes its viewers on a CNY journey through her family’s social media universe.
“Throughout the film, we learn a valuable lesson on the importance of treasuring every precious moment with our loved ones, and being present for our family and friends is actually priceless, trumping all the worldly materialistic element,” it said in a statement.
Chief executive officer Datuk Sulaiman Mohd Tahir said the new year brings new hopes and dreams, adding that the people should welcome it with a renewed and rekindled spirit to be better.
“This year, we are thrilled to showcase our inaugural heart-warming Chinese New Year short film which marks a significant comeback by AmBank into the festivities advertorial universe, leveraging on digital and social space to touch the hearts of Malaysians.
“We hope that the message conveyed through this platform will help spark a prosperous celebration with your family, near or far, and will bring good luck and prosperity for a brighter year ahead,” he said.
Head of group corporate communication and marketing Shazman Shahid said the bank is bringing more fresh and interesting contents while executing campaigns and promotions that provide attractive rewards to our customers.
“We will continue to build brand affinity and engagement with Malaysians at large, for a start, through our newly-launched festive short film which inspired us to tell a story on the importance of being present for our family and friends that is actually more important than we realised.
“To this end, we hope to cultivate awareness and spread positive values in our societies today and in the future.”
