MIRI: Living up to its brand promise of being ‘Probably the smoothest beer in the world’, Carlsberg Smooth Draught is offering RM3.5 million subsidy and promotion to coffee shop operators to smoothen traditional eateries’ business recovery following the impact of Covid-19.
The fund is Carlsberg’s pledge of solidarity and support towards the Malaysia Singapore Coffee Shop Proprietors General Association (MSCSPGA) by subsidising the utilities payment, up to three months, of 1,000 small and medium-sized coffee shop operators nationwide.
In addition, the brewery also runs a price-off promotion that enables participating coffee shops to make higher profitability with every bottle of Carlsberg Smooth Draught sold.
From May to July, consumers can enjoy RM1 off big bottles of Carlsberg Smooth Draught (580ml) at participating coffee shops, where Carlsberg will donate an additional RM0.50 per bottle sold to operators in hopes of increasing their profit.
Stefano Clini, managing director of Carlsberg Malaysia, said, “Coffee shops are integral to the local F&B market by serving thousands of Malaysians daily in their neighbourhoods and we are grateful for their support of our brands. This initiative is the result of collaboration and endorsement by the MSCSPGA on how Carlsberg can help provide relief to low-income coffee shop operators who have been financially impacted by the Covid-19 outbreak.”
MSCSPGA president Datuk Ho Su Mong commented, “Following the Covid-19 pandemic and the MCO in Malaysia, coffee shop operators have suffered daily losses of up to 30% as business has been more than sluggish. With Carlsberg Smooth Draught’s efforts, we hope to see that this programme will help low-income operators to survive these difficult times. In fact, I’m glad that Carlsberg has also helped to promote the list of participating F&B operators open for delivery and takeaway during the MCO period on social media.”
To support participating F&B outlets near you, check out the full list of eateries available for takeout or delivery here: www.bit.ly/CarlsbergxRestaurantBars.