KUCHING: Kentucky Fried Chicken (KFC) Malaysia continued its effort to give back to the Sarawak community by donating RM18,000 to charitable homes and organisations throughout the state.

Four beneficiaries recently received Christmas and New Year donations from KFC Malaysia as part of its corporate social responsibility (CSR) initiative.

The recipients were Pusat Dalam Komuniti (PDK) Persatuan Orang Kurang Upaya (OKU) Gemilang Bintulu, which received RM4,000, Miri Methodist Children’s Home (RM5,000), Salvation Army Boy’s Home (RM4,000) and Sarawak Cheshire Home (RM5,000).

KFC east Malaysia marketing senior manager Joey Siaw said the community empowerment initiative, Tabung Penyayang KFC, is a special fund-raising and community outreach programme.

“Last year, a total of RM83,000 was distributed to 18 different charitable homes in Sarawak.

“It was done over four different occasions in conjunction with major festivities such as Chinese New Year, Gawai Dayak, Hari Raya Aidilfitri and Christmas,” she told reporters yesterday at KFC Vivacity Megamall.

KFC Malaysia has established several community initiatives, including KFC Add Hope Malaysia, a global drive in fighting against world hunger; Penyayang KFC project, which strives to bring joy to the underprivileged by providing KFC meals to 150 charitable homes twice a year during festive seasons and setting up three KFC Community Care Stores across Malaysia, which are fully run by speech and hearing-impaired staff in an effort to empower the disabled group and drive inclusivity within the workplace.

Joey (third right) presents donations to Sarawak Cheshire Home’s manager Lee Choo (second right) and Salvation Army Boy’s Home programme coordinator Imelda Jipos (fourth right).