Media industry needs multitaskers

Jeniri (left) and Sardon Zainal show the signed Memorandum of Understanding (MoU). Photo: Mohd Alif Noni

KUCHING: The media industry needs graduates who are multi-skilled, multi-talented, multi-tasking and multi-platform, said SV News Sdn Bhd chief executive officer Dr Jeniri Amir.

“This is aside from the general skills emphasised in this industry, such as digital journalism skills, mobile journalism skills, creativity, capabilities in conducting analysis, and so on,” he said.

Jeniri was speaking during the Memorandum of Understanding (MoU) signing ceremony between Universiti Malaysia Sarawak (Unimas) and SV News Sdn Bhd held virtually via Zoom today (July 14).

He revealed that SV News Sdn Bhd had so far taken in about 14 Unimas graduates, including those with a background in communications as well as those from other fields.

He said New Sarawak Tribune, one of the publications under SV News Sdn Bhd, had received six Unimas interns in its previous internship batch and three of them ended up as full-time staff members.

“They have certainly not disappointed, in terms of their attitude and skills. In a short time, they managed to learn very quickly. I am very proud of Unimas graduates,” he said.

Jeniri observed that during the internship programmes, the interns were able to gain exposure to the real world and experience improvements in their writing techniques, knowledge, language skills, networking and confidence level.

He believed that Unimas would be able to benefit from the readership of the printed publications and online portals under SV News Sdn Bhd — including New Sarawak Tribune and Suara Sarawak which were available in both print and online format, as well as Sarawak Voice which was an online portal.

“We can prepare a platform not only for students but also lecturers who wish to write,” he said.

Jeniri added that New Sarawak Tribune and Suara Sarawak could make a page available to Unimas on a weekly basis.

“Our management is also prepared to provide room as an alternative for Madah Samarahan (Unimas’ campus newsletter),” he said, adding that a number of pages could be filled by students undergoing their course. 

Jeniri also welcomed any lecturers or Unimas staff members who wished to undergo training at SV News Sdn Bhd, adding that this included various fields including communications, marketing, graphic design, and human resources.

“I wish to thank Unimas for agreeing to this collaboration. On the way forward, we see that this collaboration will bring about benefits not only for us and Unimas but also for the community and the future generation,” he said.

Also present were Unimas vice-chancellor Prof Datuk Dr Mohamad Kadim Suaidi, SV News Sdn Bhd chief operating officer Sardon Zainal, and other representatives from both organisations.