LOCAL celebrities have been lending their fame to help promote local brands to millions of viewers via Shopee Malaysia’s (Shopee) daily celebrity livestream show, ‘Shopee Live Skuad Stylo’ since its inception last September 5.
Shopee, in a statement, said the programme, which airs at 8 pm every night and features renowned celebrities such as Nabila Huda, Fara Nadiah, Sherry Alhadad and Datuk Seri Vida, had also managed to drive two million views and nearly 850,000 ‘Add to Cart’.
During the show, the celebrities not only demonstrated the quality of local products but also gave real-time personal testimonials of how they used the products in their daily lives.
“Locally made products have beautiful designs and are made by skilled local talents,” Nabila was quoted as saying during her September 26 session with host Zaiton Khalid, where she showcased the comfort and quality of locally-designed headscarves by Heejab and Theselamah brands.
Personally, Nabila, with a following of 3.1 million fans across social media, attested to spending between RM300 to RM400 each month on kitchen essentials and electrical items on Shopee. “I find it more convenient to purchase essentials like rice and my favourite pasta brand on Shopee than going to a physical store,” she explained.
Fara, on the other hand, recognised that women sellers on Shopee uplifted other women in their communities.
“Selling online is a convenient option for women, especially housewives, enabling them to manage their businesses while looking after their children. They are role models for other sellers,” she said.
During her livestream on October 2 with host Saranchak (Sara Zulkifli), Fara also actively emphasised the quality and affordability of local-made products, such as jewellery brand Masdora’s 999.9 Gold Bar.
Meanwhile, Shopee Malaysia head of marketing Kenneth Soh said the platform aimed to continually deliver a seamless shopping experience that not only met users’ shopping needs but also kept them entertained and engaged through a shopping-tainment programme that empowered local sellers to succeed and grow in the long term.
“We are thrilled to see celebrities like Nabila Huda and Fara Nadiah rally millions of fans on Shopee Live Skuad Stylo to champion local brands. We hope more Malaysians embrace the value of Buatan Malaysia products,” he said in the statement.
Shopee has a track record of empowering content creators to achieve outstanding results through live selling on its platform.
Top-performing Shopee livestream sellers in each state in Malaysia generated sales of RM4.6 million in the last 12 months.
