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PIDM awareness campaign goes granular

Rafiz Azuan Abdullah, CEO of PIDM (third left) and Senior Fire Superintendant 1 Ashari Johari, Assistant Director of Fire Safety Division, Bomba (fourth left) flagging off the PIDM roving truck at the Bomba Kuala Lumpur HQ in Jalan Hang Tuah on Thursday morning.

KUALA LUMPUR: Perbadanan Insurans Deposit Malaysia (PIDM) will reach out to the public through its ‘Jelajah Komuniti PIDM’ awareness campaign to enhance granular understanding about PIDM in the northern states of Kedah, Pulau Pinang, and Perak.

A better understanding of PIDM would empower the public to exercise their rights as a financial customer and enhance their confidence in the financial system. This time, the campaign focuses on promoting the importance of savings, which PIDM protects as part of its mandate.

“Our awareness campaigns in the past catered for the masses through advertisements published across many platforms. That has helped to cement the basic awareness and understanding of PIDM and our protection systems amongst the public but we can achieve more by going to the community and tailoring our programmes to their level of understanding,” said Rafiz Azuan Abdullah, Chief Executive Officer of PIDM.

PIDM has been reaching out to the public through various advertising campaigns, as well as briefings and training, to different stakeholder groups nationwide.

To enhance its latest initiative, PIDM has partnered with the Fire and Rescue Department (Bomba) as part of a strategy to build reliability towards the PIDM brand. Rafiz said that Bomba was the best partner to draw similarities on the bodies’ role as protectors of the community. “The role of Bomba resonates with most people. Through this campaign, we want to show that PIDM is not very different. We implement preventive measures to mitigate risk and potential hazards within the financial system.

“At the same time, we want to inform the public that PIDM plays a role in contributing to the stability of the financial system,” he said.

Meanwhile, collaboration with the Credit Counselling and Debt Management Agency (AKPK) and the Ombudsman for Financial Services (OFS) emphasises the accessibility of consumer protection services for the public in different areas of the financial system.

“Consumers that are better informed and are more aware of their rights are equipped to make responsible financial decisions and will make them less susceptible to scams, which is an area that we also want to address in this campaign. “Through this collaboration, we hope that participants can go home with the assurance that there are agencies they can reach out to should they have any queries or uncertainties,” said Rafiz.

A roving truck will bring the ‘Jelajah Komuniti PIDM’ campaign to targeted communities in 10 main destinations, with 40 mini public events planned in between from 4 October to 7 November, 2018. Highlights include talks on personal finance and management by financial mentor, Abang Abu Mekanik Wang, and fire safety demonstrations by Bomba personnel. The public are also invited to take part in the activities and games to win prizes and PIDM merchandise.

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